The success of Curves was unusual in the fact that it was simple and carried low start-up costs, Lipton said. in Scottsdale, Ariz., a specialist in the sale of health clubs and fitness centers. Franchises depend on demographics, consumer behaviors and economic trends," said Todd Lipton, president of Fitness Acquisition Inc. "Franchise trends come and go, and many of them have throughout the years. ![]() Two sites closed nearby: the branch on El Camino Real in Palo Alto in April 2010 and the branch on University Avenue in East Palo Alto in 2007-08, a corporate employee said. ![]() franchise sites since 2007 illustrates the difficulty of maintaining a business amid changing demographics and fitness trends.Ĭurves' corporate communications confirmed that 4,400 branches remain, compared to 7,748 in the onset of 2007, according to a franchise-disclosure document filed with state regulators in March 2010. But in the past four years, a loss of nearly half of its U.S. specializes in 30-minute resistance-training workouts for women. Now it is the last one standing.Ĭurves International Inc. The Curves gym on Emerson Street was the first of its franchise to open in Palo Alto. Photo by Veronica Weber/Palo Alto Online. ![]() Jensen, who's been a member since 2003, typically works out three times a week. Linda Jensen uses a resistance machine during her 30-minute-circuit Curves workout.
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